One of the reasons florists or their customers often seek out British grown flowers is to reduce the environmental impact of cut flowers.
A new global industry initiative, The Sustainable Floristry Network, was set up in 2019 with the aim to celebrate flowers and floral design with the smallest environmental footprint possible. The organisation believes that florists have a responsibility to celebrate and work with nature, not against it.
Initiatives include eliminating the use of floral foam which is harmful to the environment as well as the use of large amounts of plastics, chemical treatments and use of fumigation and devitalisation.
The organisation aims to address these subjects through education, scientific understanding and discussion throughout the floristry industry.
The Sustainable Floristry Network is endorsed by a collective of experienced florists who are acting as ambassadors for the initiative. Ambassadors include Shane Connolly, Floribunda Rose, Firenza Floral Design, Hedgerow Florist and Pyrus Botanicals of the UK as well as well know florists from around the world.
The movement has already begun by way of popular hashtags: you might have seen already such as #nofloralfoam, #seasonalfloweralliance and #sustainablefloristry
They are now looking to progress this further - see their website for more information on supporting the movement. https://sustainablefloristry.org