Take your growing business to the next level
You've done all the hard work to establish your flower farm. Flowers are blooming. And now it's time to sell more to florists.
Flower Scout is here to help. It's a new online marketplace (think of Etsy.com) that gives you all the tools you need to manage your sales to florists on an easy to use platform.
We've worked closely with growers who have helped us build Flower Scout into a platform that really does work for the independent flower farmer who is selling, or wants to sell more, directly to florists.
What does Flower Scout do?
We provide an easy and trusted way for florists to search and select flowers from multiple growers in their local area and purchase with a single payment through the website.
- Gives growers cost effective access to a range of local florists and the ability to manage all orders and transactions securely in one place.
- Allows growers to easily upload flowers that are currently available to their ‘micro store’ with the system automatically adjusting stock levels as sales are made.
- Growers set their own prices and minimum order amounts.
- Once you join, Flower Scout works with you to actively promote your flowers to florists in your area.
Who can join?
We welcome independent flower growers who would like to supply florists in a wholesale capacity and are committed to providing a regular service throughout the growing season.
You're likely to have been established for two or three years and have a track record of quality flower growing.
Growers who have just started out are welcome to get in touch to see how we can help. We are here to do what we can to help take your fledgling business to the next level
Managing your availability
What you offer to sell on Flower Scout is entirely in your hands. Growers have full control over the flowers that are for sale and the price they are sold for. Varieties can be easily uploaded and can be switched on and off as they become available and the system automatically adjusts stock levels as sales are made.
Once an order arrives you can use this as your 'pick list' with all the information you need in one place. And because you only pick what has been sold there is no waste.
Growers usually offer two main options: Delivery to a local area that suits you or collection from your premises.
We are currently working to a once weekly delivery cycle with a cut off for orders so you have time to pick and condition and makes it simple for florists. Of course you are free to deliver/collect at other times by arrangement if you wish.
We encourage you to work with other growers in your area to organise or share deliveries. Some areas even have a central collection hub.
How do payments work and what are the costs?
Joining Flower Scout is entirely no risk - no upfront payment and only a small platform fee when a sale is made.
All we ask is that you commit to manage your inventory on a weekly basis and fulfill the orders as they come in.
Payment is taken from the florist through a secure payment gateway when the order is placed - no separate invoicing or chasing up payment is required. Funds are deposited straight into your bank account every couple of weeks.
We have aimed to keep platform fees to an absolute minimum. With no wholesalers involved who normally take about 50% of stem costs to florists, Flower Scout fees are pegged at about a fifth of this, so the vast majority of what you sell goes to you.
What about pricing and competition between growers?
Each grower sells under their own name and brand for their produce so prices will vary according to size, stem length, stage of bloom, quality and so on between growers. This way florists know what they are paying for. Growers don't all need to grow the same produce, in fact florists love being able to get a different selection of flowers and foliage from local growers. Maybe you are best at growing sweet peas in your area, or maybe your focus is an abundant supply of foliage? Be known for what you can offer.
You may be tentative about being on a platform with other growers as you see them as competitors. The truth is that your biggest competitor are Dutch imports and florists have easy, reliable and seamless ways to obtain these flowers already.
By bringing growers to one site the Flower Scout platform enables florists to see a bigger range of flowers on offer with the ability to choose local British flowers to fulfill their order. On a similar platform in America, growers' sales doubled compared with the faff of a weekly availability email which was sent to their existing florist customers.
Who is behind Flower Scout?
Set up by an established flower grower in Scotland to help British Flowers reach more florists, Flower Scout aims to be an easy and streamlined way for growers to complete orders. We are grateful for the support from other Scottish growers and florists in getting this platform operating for its second season. We are here to help you grow your business to florists and welcome you on board.